6 Benefits Of Free Stuff

Everyone loves free things. But is it worthwhile for your business? Let the six top reasons that giving away free stuff could benefit your business or brand make it easy for you to make a decision.

1. Grateful followers

People appreciate generosity. An existing or prospective customer may feel happy and a little indebted for receiving a free product or service from your company. They will be more likely to recommend people about your product, and they are generally more open to its advantages and less critical of its possible flaws.

2. Attracts a young crowd

The number one way to draw one of the best audience that is available to university students is through free product samples. It is a great asset to create brand loyalty students who have completed their postsecondary education and may one day find themselves in high paying jobs. A bit of generosity can go far for students, even if it's only through coupons that offer 15% off.

3. Highly shareable content

People are drawn to sharing positive things, particularly when they don't have to pay anything. Promotions, coupons, and big prize contests are much more readily shared and more likely to go viral that product information and traditional advertising. Your followers can take on the work by sharing something they enjoy - it's free stuff!

4. Information gold mine

In this era of social media in which a very public life is a norm individuals are more than happy to give up their personal information (whether via surveys, their email address, or their Facebook profile on public view) with your company to exchange free samples. However, I recommend not relying solely on this information to drive subscriber views or newsletter views since most people unsubscribe as soon as they receive your emails. Instead, make use of this information to better understand your target market, which can inform larger strategies and targeting efforts.

5. Generates leads

There's no better way to convince someone to go to your store, website or other event than by giving them the opportunity to save money. Coupons and BOGO offers are a great way to leave your fans with a sense of savings in addition to bringing sales and traffic to your business. If you give clients things for free, the probability of them coming to your company and bringing friends is greater than when they use traditional advertising.

6. Creates brand loyalty

If you are faced with two identical products like two brands of dish soap, bottled water or paper towels which one would you choose? If you offer samples of your product for free of charge or at a discount with coupons, the odds of someone making a difficult decision the next time are greater since they are familiar with the product they are using and feel positive about the brand.